Yes, the price shown on the GoodRx website is the price you should pay at the designated pharmacy when you present the specific coupon listed.
For example, if you search for atorvastatin 40mg 30 tablets on the GoodRx website, you will see a list of pharmacies and prices. In the list below, you will see two prices next to the Vons pharmacy.
Est Cash Price
The price next to Vons that says "$40 est cash price" is the estimated price you would pay if you filled this prescription at your Vons pharmacy without any insurance or discounts.
Price with Free Coupon
The "with free coupon" or "with free discount" price is what you should pay when using the listed GoodRx coupon or discount. If you decided to fill your prescription at Vons pharmacy, the price you would pay is $10.55 with the coupon.
Just click on the green Get Free Coupon button, and present the coupon to your pharmacist to receive the price listed.