We (Doug, Trevor and Scott) founded GoodRx on the premise of helping Americans find affordable prescriptions. Believe it or not, we didn’t even have a business model when we got started; we just wanted to figure out what prescriptions actually cost and if there were ways to find savings.
We’ve been fortunate in that we’ve been able to create a successful business while continuing to put Americans first. Your trust remains our greatest asset.
Today, GoodRx makes money in a few ways:
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We provide technology to businesses and insurance plans to help employees/members save money on their prescriptions, so that they can help their members understand how much they’ll pay for their prescriptions and find new ways to save.
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We show ads on our website and apps. These ads do not have any impact on which prices, pharmacy listings or drugs we display.
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Some partners (typically pharmacies, health plans, manufacturers or pharmacy benefit managers) pay us referral fees when a particular discount is used.
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GoodRx Gold, our subscription service, offers often lower prices at select pharmacies in exchange for a monthly fee.
It’s worth mentioning that GoodRx is not “pay-to-play” - pharmacies and manufacturers are not required to pay to appear on GoodRx, and we list thousands of prices and discounts where we receive no compensation. It’s our goal to gather as many prices and discounts as we can, regardless of any financial incentive.